{"title":"Jerkbaits","description":"\u003cp\u003e\u003cspan\u003eJerkbaits are slender, hard-bodied lures built to imitate injured baitfish with an erratic, darting action that predatory fish can't resist. With a twitch of the rod tip, jerkbaits suspend, rise, or dive through the water column — triggering reaction strikes from bass, pike, walleye, and trout even in cold, clear conditions. Whether you're fishing suspending jerkbaits in winter or burning a floater across the surface in summer, this versatile lure style produces year-round. Shop our selection of floating, suspending, and sinking jerkbaits to find your next big bite.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-moon-shiner-1-4-sinking-jerkbait-for-creek-river-fishing","title":"The MOON Shiner – 1.4\" Sinking Jerkbait for Creek \u0026 River Fishing","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThe MOON Shiner\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp style=\"text-align: center;\" data-end=\"747\" data-start=\"499\"\u003e\u003cem data-end=\"747\" data-start=\"499\"\u003e“They say on clear nights, you can see him walkin’ the ridgelines — lantern in hand, lures in his coat, leavin' a silver trail through the mist. Folks called him the Moon Shiner, not for drinkin’, but for how he lit up the creek with every cast.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"969\" data-start=\"749\"\u003eThe MOON Shiner is a 1.4\" hard sinking jerkbait, weighin’ 3.4g grams, made to flash like a minnow runnin’ scared. It’s deadly in clear mountain water, fast runs, and deep pools where bass, trout, and panfish lie in wait.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"1169\" data-start=\"971\"\u003eThis bait sinks quick and swims true, with a shimmer that calls fish from the shadows. Run it upstream, pop it high off the rocks, or let it drift through a bend — it’ll shine wherever you throw it.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"1309\" data-start=\"1171\"\u003eAnd if treble hooks ain’t your style, we offer \u003cstrong\u003e\u003ca href=\"https:\/\/creeklifelureco.com\/products\/large-eye-inline-single-hooks-treble-replacement-hooks\"\u003eInline Single Hook Replacements\u003c\/a\u003e\u003c\/strong\u003e for a cleaner, catch-and-release setup in tight creeks.\u003c\/p\u003e\n\u003chr data-end=\"1314\" data-start=\"1311\"\u003e\n\u003cp style=\"text-align: center;\" data-end=\"1557\" data-start=\"1316\"\u003e\u003cstrong data-end=\"1335\" data-start=\"1316\"\u003eHow to Fish It:\u003c\/strong\u003e\u003cbr\u003eI cast it upstream, count a second, then give it two or three sharp pops upward to keep it movin’ and off the bottom. It also works great with slow retrieves, jigging, or reel-and-pause tactics — fish it like you mean it.\u003c\/p\u003e\n\u003chr data-end=\"1562\" data-start=\"1559\"\u003e\n\u003cp style=\"text-align: center;\" data-end=\"1716\" data-start=\"1564\"\u003eThis ain’t just a jerkbait. It’s a piece of creek lore, passed down by moonlight and tied to the line of anyone who’s ever believed in magic after dark.\u003c\/p\u003e","brand":"Creek Life Lure Co.","offers":[{"title":"Faded Glory \/ 1.4\" Inch","offer_id":45644728533190,"sku":"sku-51055552889063","price":7.99,"currency_code":"USD","in_stock":false},{"title":"Rain Born \/ 1.4\" Inch","offer_id":45644728565958,"sku":"sku-51055553118439","price":7.99,"currency_code":"USD","in_stock":false},{"title":"Backwater Blaze \/ 1.4\" Inch","offer_id":45644728598726,"sku":"sku-51055553216743","price":7.99,"currency_code":"USD","in_stock":false},{"title":"Snuffback \/ 1.4\" Inch","offer_id":45644728631494,"sku":"sku-51055553315047","price":7.99,"currency_code":"USD","in_stock":false},{"title":"Yeller Line \/ 1.4\" Inch","offer_id":45644728664262,"sku":"sku-51055553413351","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4588\/4614\/files\/20250612_192216_1.jpg?v=1774139019"},{"product_id":"banger-110","title":"Banger 110","description":"\u003cp\u003eNew for 2025, the Banger 110 is the newest addition to the Bruiser Bait lineup.  This Florida based bait maker has been developing tournament winning baits for over a decade.  The Banger 110 is an uncompromising search tool that sets a new standard for jerk baits.  Expertly crafted from end to end, the Banger 110 responds to the most sensitive rod work with an irregular darting action that imitates a wounded baitfish.\u003c\/p\u003e\n\u003cp\u003eEquipped with 3 super-sharp Mustad trebles for solid hook sets and offered in a wide array of premium paint schemes.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeight: 1\/2 oz\u003c\/li\u003e\n\u003cli\u003eLength: 110 mm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MONSTERBASS","offers":[{"title":"Clown","offer_id":45644747178182,"sku":"BB-110JERK-CLOWN","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":45644747210950,"sku":"BB-110JERK-PBLUE","price":8.99,"currency_code":"USD","in_stock":false},{"title":"Sexy Shad","offer_id":45644747243718,"sku":"BB-110JERK-SSHAD","price":8.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black Back","offer_id":45644747276486,"sku":"BB-110JERK-CBB","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4588\/4614\/files\/bruiser-baits-jerkbaits-sexy-shad-banger-110-32117286928549.jpg?v=1774141764"},{"product_id":"dynamic-lures-j-spec-jerkbait","title":"Dynamic Lures J-Spec Jerkbait","description":"\u003cp\u003eThe J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and time again. Its unique size and shape produce an erratic action that triggers aggressive bites.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength: 3 inch\u003c\/li\u003e\n\u003cli\u003eWeight: 1 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MONSTERBASS","offers":[{"title":"Default Title","offer_id":45676607897798,"sku":"JSPECGC","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4588\/4614\/files\/dynamic-lures-jerkbaits-dynamic-lures-j-spec-jerkbait-39416748114085.webp?v=1775204504"},{"product_id":"5-25-flex-shad","title":"5.25 Flex Shad","description":"\u003cp\u003e5.25\" Flex Shad by Hendrix Fishing Co.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft jerk baits are certified fish catching plastics and the Flex Shad by Hendrix is one of the top notch baits on the market today. The natural shad shape is attractive to all fish in both fresh and salt water, but big bass really eat them up. Because of their streamlined shad shape they glide and swoop through the water easily with the slightest twitch of the rod tip. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse them weightless and they hit the surface like a fleeing baitfish and sink slowly to the depths. Be patient when using the Flex Shad or Use Insert Weights to get the Flex Shad down around stacked up fish around structure or deep into brush. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTry the Flex Shad anytime you need a quiet shad imitation and with the colors available you'll find one that for sure will land fish. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLength: 5.25\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e6 per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in the USA\u003c\/span\u003e\u003c\/p\u003e","brand":"Hendrix Fishing Co.","offers":[{"title":"Tequila","offer_id":45683311182022,"sku":"A-5-TEQ-HF-0112-Z","price":6.5,"currency_code":"USD","in_stock":false},{"title":"Morning Dawn","offer_id":45683311214790,"sku":"A-5-MORD-HF-0117-Z","price":6.5,"currency_code":"USD","in_stock":false},{"title":"Junebug","offer_id":45683311247558,"sku":"A-5-JUN-HF-0118-Z","price":6.5,"currency_code":"USD","in_stock":true},{"title":"Smoked Shad","offer_id":45683311280326,"sku":"A-5-SMOS-HF-0558-Z","price":6.5,"currency_code":"USD","in_stock":false},{"title":"Sun Gill","offer_id":45683311313094,"sku":"A-5-SUNG-HF-0559-Z","price":6.5,"currency_code":"USD","in_stock":false},{"title":"Red Glitz","offer_id":45683311345862,"sku":"A-5-REDG-HF-0560-Z","price":6.5,"currency_code":"USD","in_stock":true},{"title":"Emerald Pearl Shad","offer_id":45683311378630,"sku":"A-5-EMEP-HF-0561-Z","price":6.5,"currency_code":"USD","in_stock":true},{"title":"Red Speckled White","offer_id":45683311411398,"sku":"A-5-REDS-HF-0562-Z","price":6.5,"currency_code":"USD","in_stock":false},{"title":"Bad Bass @Badbassgavster","offer_id":45683311444166,"sku":"A-5-BADB-HF-0563-Z","price":6.5,"currency_code":"USD","in_stock":true},{"title":"Midas","offer_id":45683311476934,"sku":"A-5-MID-HF-0564-Z","price":6.5,"currency_code":"USD","in_stock":true},{"title":"Green Craw","offer_id":45683311509702,"sku":"A-5-GREC-HF-0565-Z","price":6.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4588\/4614\/files\/CFD6A86C-1F09-44E7-816E-A83651DD6569.png?v=1775192607"},{"product_id":"reveal-jerkbait","title":"Reveal Jerkbait","description":"\u003cp\u003e\u003cspan\u003eThe Reveal Jerkbait is the ultimate jerkbait designed specifically for use with forward-facing sonar technology. This is a fast sinking jerkbait, perfectly designed to fall with a side-to-side rocking or “shimmy” motion. Its WideBeam bill design allows this jerkbait to retain the same jerkbait action you’re used to, even in deep water. Crafted with top-quality materials, this versatile lure can be used in a variety of situations, making it an effective tool for catching a wide variety of species. With the Reveal Jerkbait in your tackle box, you can be confident that you’ll be able to locate and catch even the most elusive fish, at depths where a jerkbait has never been thrown before. Upgrade your forward facing sonar arsenal and add the Reveal Jerkbait to your collection today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"padding: 177.78% 0 0 0; position: relative;\"\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/916839629?title=0\u0026amp;byline=0\u0026amp;portrait=0\u0026amp;badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Reveal Jerkbait\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Duckett Fishing","offers":[{"title":"American Shad \/ 5\/8 oz","offer_id":45694961483974,"sku":"DBRJ5\/8-AS","price":14.99,"currency_code":"USD","in_stock":true},{"title":"American Shad \/ 3\/4 oz","offer_id":45694961516742,"sku":"DBRJ3\/4-AS","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Chrome Shad \/ 5\/8 oz","offer_id":45694961549510,"sku":"DBRJ5\/8-CS","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Shad \/ 3\/4 oz","offer_id":45694961582278,"sku":"DBRJ3\/4-CS","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Green Gizzard Shad \/ 5\/8 oz","offer_id":45694961615046,"sku":"DBRJ5\/8-GGS","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Green Gizzard Shad \/ 3\/4 oz","offer_id":45694961647814,"sku":"DBRJ3\/4-GGS","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Grey Albino \/ 5\/8 oz","offer_id":45694961680582,"sku":"DBRJ5\/8-GA","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Grey Albino \/ 3\/4 oz","offer_id":45694961713350,"sku":"DBRJ3\/4-GA","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Lavender Shad \/ 5\/8 oz","offer_id":45694961746118,"sku":"DBRJ5\/8-LS","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Lavender Shad \/ 3\/4 oz","offer_id":45694961778886,"sku":"DBRJ3\/4-LS","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue \/ 5\/8 oz","offer_id":45694961811654,"sku":"DBRJ5\/8-PB","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue \/ 3\/4 oz","offer_id":45694961844422,"sku":"DBRJ3\/4-PB","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4588\/4614\/files\/RevealJerkbait-MainImage.jpg?v=1775586167"},{"product_id":"79-jerkbait","title":"79 Jerkbait","description":"\u003cp\u003e\u003cspan\u003eThe NEW BD 79 Suspending Jerkbait has true tournament quality Kitana Hooks and Split Rings right out of the box with state of the art quality lure materials and design. This bait is built with a unique flash and darting action that triggers bites, and it’s perfectly weighted for castability, action, and presentation. This smaller sized Jerkbait is designed to entice a larger range of bites.\u003c\/span\u003e\u003c\/p\u003e","brand":"Duckett Fishing","offers":[{"title":"American Shad","offer_id":45694962860230,"sku":"BD79-AS","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome","offer_id":45694962892998,"sku":"BD79-C","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Shad","offer_id":45694962925766,"sku":"BD79-CS","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Green Gizzard Shad","offer_id":45694962958534,"sku":"BD79-GGS","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Lavender Shad","offer_id":45694962991302,"sku":"BD79-LS","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Wasagi","offer_id":45694963024070,"sku":"BD79-W","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4588\/4614\/files\/79Jerkbait-MainImage.jpg?v=1775586168"},{"product_id":"jerk-shad","title":"Jerk Shad","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/R1EnvJNTUuU\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003eSame great action we all have come to love!   Fish them weightless with a 4\/0 offset hook or weighted with a 1\/8oz - 4\/0 swimbait hook. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e5 inches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e7 per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNote: some of the pics have a bit of a filter, as you can tell by the backgrounds... its hard to catch the proper colors when they are white\/pearl.  \u003c\/span\u003e\u003c\/p\u003e","brand":"Lanier Baits","offers":[{"title":"Storm","offer_id":45696447414470,"sku":"jerks","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Pearl","offer_id":45696447447238,"sku":"jerks-2","price":4.99,"currency_code":"USD","in_stock":true},{"title":"FZNH2O","offer_id":45696447480006,"sku":"jerks-3","price":4.99,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":45696447512774,"sku":"jerks-4","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Herring","offer_id":45696447545542,"sku":"jerks-5","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Blue Ghost","offer_id":45696447578310,"sku":"sku-43330200797378","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Bow Trout","offer_id":45696447611078,"sku":"sku-43945505226946","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Diet FZNH2O","offer_id":45696447643846,"sku":"sku-43967243124930","price":4.99,"currency_code":"USD","in_stock":true},{"title":"5 Gills Glitter Shad","offer_id":45696447676614,"sku":"sku-43967243157698","price":4.99,"currency_code":"USD","in_stock":true},{"title":"GPB Ghost","offer_id":45696447709382,"sku":"sku-44011415666882","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Natty Shad","offer_id":45696447742150,"sku":"sku-44211282378946","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Limeade","offer_id":45696447774918,"sku":"sku-44211283099842","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Purple Ghost","offer_id":45696447807686,"sku":"sku-44211285360834","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Martian Candy","offer_id":45696447840454,"sku":"sku-44288006848706","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Melon Rose","offer_id":45696447873222,"sku":"sku-44309180186818","price":4.99,"currency_code":"USD","in_stock":true},{"title":"FZN Gold","offer_id":45696447905990,"sku":"jerks","price":4.99,"currency_code":"USD","in_stock":false},{"title":"Confetti","offer_id":45696447938758,"sku":"sku-44748798427330","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Bubble Gum","offer_id":45696447971526,"sku":"jerks","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Melon Bug","offer_id":45696448004294,"sku":"jerks","price":4.99,"currency_code":"USD","in_stock":true},{"title":"Smoke","offer_id":45696448037062,"sku":"sku-45987061432514","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/4588\/4614\/files\/20210806_225802.jpg?v=1775617505"},{"product_id":"hover-shad","title":"Hover Shad","description":"\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect design for the “Hover”  - “Moping” – or “Strolling” technique.  It’s deadly on our Damiki and Ball Head Jigs….or nose hook it and put a nail weight in the solid belly.   The wide body design lets it “glide” and allows to be cut down to match the hatch!  \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e4 inches\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"Hover Shad\" src=\"https:\/\/www.youtube.com\/embed\/q87sIuXebQI\" height=\"603\" width=\"339\" allowfullscreen=\"\" allow=\"accelerometer; 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