Jerkbaits

Jerkbaits are slender, hard-bodied lures built to imitate injured baitfish with an erratic, darting action that predatory fish can't resist. With a twitch of the rod tip, jerkbaits suspend, rise, or dive through the water column — triggering reaction strikes from bass, pike, walleye, and trout even in cold, clear conditions. Whether you're fishing suspending jerkbaits in winter or burning a floater across the surface in summer, this versatile lure style produces year-round. Shop our selection of floating, suspending, and sinking jerkbaits to find your next big bite.